Business Coach Reveals the Secret to Successful Sales Technique
By Razelle Janice Drescher
Sales Success
Why Do Customers Buy?
The secret to successful selling in any company is based on providing the promise of an emotional gratification that the buyer is seeking. It doesn’t matter how great the company’s goods or services are.
The one thing that matters is the customer’s “What’s In It For Me?” factor. You can’t convince a customer to buy what you are selling simply based on how wonderful your product or service is. But there are a few factors that contribute to successful selling. Here are some of the most important ones.
Setting Boundaries – A Solution for All Relationships
By Razelle Janice Drescher 
Are Your Boundaries Clear?
Sharing Space with Calm
Relationship challenges are not uncommon. I’m a business coach who includes relationship coaching with horses as part of my work with both private individuals and business owners with their teams. Finding emotional balance is both a challenge and an opportunity. I have noticed lately during the sessions with my clients and the horses that boundary setting is an issue that keeps coming up. Horses provide a great opportunity to see where you stand with your boundaries.
TEAM BUILDING WITH HORSES FOR HEALTHY WORK RELATIOSHIPS
By Razelle Janice Drescher 
Prioritizing Healthy Work Relationships by cultivating Workplace Well-Being is an important aspect of business success. Horses have a lot to teach us about well-being. They help work teams find emotional balance that empowers their work relationships and maximizes outcomes.
Horses guide us to a place of ‘coherence’ which is a peak performance state. It takes us out of “fight or flight” and connects us to a true state of presence which is the doorway to a calm state of being from which we can navigate life and work safely and productively. Some key qualities that contribute to peak performance are:
Business Coach Identifies Path to Maximizing Employee Productivity
By Razelle Janice Drescher
Your Employees Are Your Most Precious Resource
New Hires are typically very excited to have landed their new job. They are looking forward to a good experience. But often, a business is unprepared to bring that new hire on board in a way that sets the employee up for success.
Instead, it’s common for an employee to show up on Day One, only to find that there isn’t any particular plan in place for introducing them to the job or to the rest of the company. Too many times, the employee is thrown in and has to sink or swim. This puts a lot of pressure on the new hire and often feels more like a burden to the employer than an opportunity.
Business Coaching Solution that Saved the Day for Mortgage Firm
By Razelle Janice Drescher
Solving a Business Frustration Starts with Identifying the True Problem
A number of years ago during a booming economy, I was working with a client who owned a mortgage company and was very frustrated by the many mistakes that his team was making throughout the complex mortgage qualification and initiation sales process. We needed a solution to reduce the number of errors, improve the customer’s experience and maximize the company’s sales and reputation for good customer service.