How To Set Your Business Apart from Your Competition
By Razelle Janice Drescher
In a nutshell, your Marketing Positioning Strategy is the way to establish your uniqueness in your marketplace. The real opportunity is to think about that early on when you are first thinking about the vision you have for your business. Why would customers choose your business versus another one that is similar? Paying attention to setting your business apart in your marketplace has broad implications for success going forward.
Are You a Reactive or Proactive Business Owner?
By Razelle Janice Drescher 
Why is this important?
There is a big difference between running a business reactively versus proactively. As a business coach, I have encountered many businesses whose approach to their day-to-day operations is reactive. That means that when there is a problem or frustration, everything stops and the issue is addressed, at least for the moment. However, there is a cost to operating a business that handles the challenges that arise day-to-day in the reactive, firefighting mode.
How to Address Things That Go Wrong in Your Company
By Razelle Janice Drescher 
There is a simple way to deal with mistakes at work. It’s not uncommon to want to find out who made the mistake and blame them. But in the end, that won’t solve the issue. If mistakes keep happening in your company, it helps to identify the true cause. First ask “What’s missing?” to identify a missing system, standard, or policy that would prevent this mistake from happening again.
Harnessing the Power of the Herd: Exploring Equine Communities
By Razelle Janice Drescher 
The Power of the Herd may not be what you think. Horses offer a profound lesson in the strength of community, interconnectedness, and strength. They count on each other for survival, but the concept of equine community extends far beyond mere survival—it embodies a roadmap for well-being and resilience that resonates deeply with our human experience.
How Do You Know When You Need a Business Coach?
By Razelle Janice Drescher
One aspect of building a successful business is understanding that frustrations will happen. The key to minimizing them is to put systems in place that will ensure consistent results over time. Here are some of the business frustrations that many businesses experience. If you are experiencing any of these, there is value in having a conversation with a business coach to understand what is missing in your business that would eliminate them.